Where to focus your effort
Current Annual Sales
18
goal 30
Conversion Rate
4%
leads → sales
Show-to-Offer
30%
offers/showings
Offer Acceptance
50%
offers → contracts
| Opportunity |
Current |
Target |
Potential Sales |
| 1. Boost Lead Volume |
450 |
750 |
+12 sales |
| 2. Improve Show-to-Offer |
30% |
45% |
+9 sales |
| 3. Raise Offer Acceptance |
50% |
60% |
+3.6 sales |
1) Increase leads to 750 (SEO + referral program).
2) Push show-to-offer to 45% (better pre-qual, faster
follow-up).
3) Lift acceptance to 60% (price strategy, rapport).
Don't chase vanity leads—track quality. Improve speed-to-show and use post-close surveys to fix offer-rejection reasons.
Based on 12-month rolling data. Targets assume current market conditions and average sale price.